Cherish Life Funeral Protection Plan TV Spot, 'Alone'

A woman reflects on the passing of her husband, Jim, two years ago. Between all of the bills and expenses, like the funeral, the casket and the hearse, she owed over seven thousand dollars and had to borrow money from friends and family. Cherish Life offers a Funeral Protection Plan that it claims protects loved ones from financial burdens by paying a guaranteed lump sum to survivors within 48 hours.