Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Recently Aired On
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About The Real Cost TV Commercial, 'MTV: Teen Wolf'

Partnered with The Real Cost, Lydia Martin from MTV's "Teen Wolf" leads her friends through the woods. When a heart carved into the bark of a tree begins to decay right before their very eyes and night falls upon them, they use flashlights to navigate the dark. She tells of a place where nightmares become reality and sanity is buried in the dark. The urban legend continues with crows, rotting teeth, asthma and rapidly-aging skin as well as an inevitable unhappy ending. Stories can be scary, but she warns that the effects of smoking are terrifying and very real.

Advertiser
Advertiser Profiles
Tagline
“The Effects of Smoking Are Terrifying and Very Real”
Songs - Add
Mood
Active
Actors - Add
Holland Roden ... Lydia Martin, Ivana Baquero ... Woman in red jacket
Animals
Network
MTV
Show

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