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BMO Harris Bank App TV Commercial, 'New Wallet'

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A young man gifts his grandmother a wallet, but she doesn't seem to understand what to use it for. She already uses the BMO Harris Bank app to store all her cash and credit cards, as well as to take out cash or send money. Her grandson offers to take it back, which she is completely opposed to... though she would like to know if he has a receipt. The bank says that the feeling you get when your phone becomes your wallet is "the BMO effect."

Advertiser
BMO Harris Bank
Advertiser Profiles
Facebook, YouTube
Products
BMO Harris Bank Mobile Banking App
Tagline
“That's the BMO Effect”
Songs - Add
None have been identified for this spot
Ad URL
http://www.bmoharris.com/legal
Mood
Funny
Actors - Add
None have been identified for this spot.
Agency
Young & Rubicam Group ... Agency, OMD ... Media Agency
Screenshots
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