Volvo Holiday Safely Sales Event TV Spot, 'For Everyone's Safety' Song by Dan Romer [T2]
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Getting ready for an early morning at work, a woman drives home in her Volvo XC60 SUV. Simultaneously, a young girl leaves her house and begins the walk through her neighborhood to get to school on time. As the woman continues her commute, she yawns and doesn't appear to be fully focused on the road. Suddenly, the woman and the girl cross paths as the girl steps into a crosswalk while the woman distractedly looks down at her cup of coffee. Thankfully, the XC60 utilizes its Pedestrian Detection to sense the girl and brake before something terrible occurs. The automaker emphasizes that sometimes the moments that never happen can be the most important moments of our lives. During the Holiday Safely Sales Event, customers can get special leasing on select XC60 models.
- January 07, 2021
- Holiday Safely Sales Event: special leasing on the 2021 XC60. (expires: 01/04/2021)
- “For Everyone's Safety”
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- MPG ... Agency, Periscope ... Creative Agency, AKQA ... Digital Agency, Mindshare ... Media Agency
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