Commercials showing cars dashing through pristine white snow on mountaintops look pretty, but in reality, 90% of the earth we drive on is made of mud and rock. Rather than show its 2021 Seltos make snow angels in the powder, the automaker shows its car conquering the demands of off-road terrain.

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Promotions
Kia Seltos AWD model starting under $22,000
Tagline
“Give It Everything”
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Active
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Agency
Initiative (Agency), David&Goliath (Creative Agency), Canvas Worldwide (Media Agency)
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