On a steep hill, a Toyota driver tows a heavy load up the rocky embankment. The automaker assures that today is the day to be invincible in one of its vehicles. Outdoorsy drivers navigate their Tundra, Tacoma and 4Runner across a variety of landscapes before driving out of the desert side-by-side. During the Today's the Day Event, customers can receive cash back on select 4Runner models

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Today's the Day Event (expires: 11/02/2020)
Tagline
“Let's Go Places”
Mood
Active
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Agency
Saatchi & Saatchi Los Angeles (Media Agency)
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