Standard Chartered TV Spot, 'Supply Chain'

A man opens a box containing his new phone, and he discovers it has a yellow string attached to it. As he follows the string to its starting point, Standard Chartered explains that only 6% of businesses have full visibility of their supply chain and harmful practices go unnoticed because of it. Standard Chartered says it works with businesses to develop ethical practices, you can know that the things you buy were made properly. The man's yellow string finally leads back to a happy young woman, and the man smiles knowing that his phone was made ethically.