General Motors TV Spot, 'Can a Battery Platform Change the World?' Ft. Malcolm Gladwell, Song by FNDTY [T1]
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As Malcolm Gladwell stands atop a General Motors battery platform, the author queries if the world is actually an immovable place. He assures that it is definitely not. With a global change coming, Gladwell knows that the world can be safe, bright and quiet. A tiny nudge in the right direction is said to be the beginning of an innovation that will be felt on streets around the world. GM introduces the Ultium Platform and encourages everyone to get in.
- February 17, 2021
- General Motors
- “Everybody In.”
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