Inside this dark warehouse are the remains of an amusement park filled with rides, signs and other attractions that haven't been operated for quite some time. Powered by a turbocharged engine, the 2021 K5 maneuvers through the building and shines its headlights onto the machines, bringing them back to life. Just as the park begins to reclaim some of its glory, the car leaves the warehouse and everything falls into darkness again. The automaker says these amusement park rides made us feel something before, and its K5 can bring those feelings back.

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Tagline
“Give It Everything”
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Active
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Animals
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David & Goliath (Creative Agency)
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