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Dick's Sporting Goods TV Spot, 'Inside Moves'

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In an effort to "get more women to the top of their game," Dick's Sporting Goods pledges to engage with its female customer base to become the change it wants to see in sports. Top executives at the company acknowledge that when most people think of Dick's, they don't imagine the women "updating the playbook" in leadership roles there. Still, these VPs, senior VPs, directors and new CEO Lauren Hobart are not discouraged -- they know it hasn't been long since words like "driven," "persistent," "visionary" and "powerful" brought women to mind, either.

March 09, 2021
Dick's Sporting Goods
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Lauren Hobart
Badger & Winters ... Media Agency
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