Locked in a heated battle, two Kia K5 sedans face off in an abandoned warehouse. Engines rev as the vehicles take off from their starting points to start a one-on-one race. The K5 is said to handle slaloming, cornering and sudden acceleration better than similar vehicles made by competitors. As the race comes to a close, the automaker says it makes sense why it continues to only race against itself. Kia introduces the turbocharged K5.

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Tagline
“Give It Everything”
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Active
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Agency
Initiative (Agency), David&Goliath (Creative Agency), Canvas Worldwide (Media Agency)
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