iSpot has acquired Ace Metrix, enabling TV advertisers to measure both business outcomes and brand impact. READ MORE

Honda TV Commercial, 'GOAT' [T2]

A skier browsing on his phone on the lift notices his seat partner is decked out in New England football colors and morosely notes how weird it feels not having their home team in the big game. Distracted for the moment, the pair take interest in a video playing on his phone and he comments on how Honda's limited time financing offer on its 2021 HR-V models is basically the "greatest offer of all time" -- or rather, the "GOAT." Whoops, that was the wrong thing to say. Nerves still raw following the departure of a certain QB after 20 seasons with their team, the two fans are sent hilariously spiraling down memory lane by the familiar term.