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McDonald's Bakery Sweets TV Spot, 'Waiting for a Reason'

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As a camera pulls back in soft focus on a steaming cup of McCafe coffee and the delicious, pull-apart perfection of McDonald's cinnamon rolls, a narrator says that if you need a reason to stop and get breakfast, he has a reason right there, covered in cream cheese icing. Viewers are encouraged to meet the new bakery sweets at McDonald's, available all day.

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McDonald's McCafé Bakery Cinnamon Roll, McDonald's Any Size Premium Roast Coffee, McDonald's McCafé Bakery Apple Fritter, McDonald's McCafé Bakery Blueberry Muffin
“I'm Lovin' It”
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We Are Unlimited ... Creative Agency, DDB Chicago ... Digital Agency, OMD West ... Media Agency
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