USAA TV Spot, 'Army vs. Navy: Bumper Sticker'

The Army and Navy academies have been rivals for a long time, and that rivalry extends all the way to the home and outside to the vehicle. A Navy husband puts the finishing touch on his truck: a "Go Navy!" bumper sticker, which the Army wife notes is similar to the "Go Army!" sticker on the back of her car. The husband quips that he's trying to keep the neighborhood classy as he goes inside for just a moment. He returns to find that his wife has placed a second copy of her sticker over his own, and showing no remorse, says that it brings up the value of the truck.