Apple iPhone 13 Pro TV Spot, 'Basement'

We hear a scratchy voice calling for help from somewhere within a dark basement, prompting a woman to commit the cardinal horror movie sin of asking "Who's there?" The voice ignores the query and the woman can't help but whimper that she's scared -- though in a twist, she's scared of the picture quality of the camera going down in the dim lighting, which confuses the voice. After a fair bit of reassurance about the camera's quality -- it's the iPhone 13 Pro after all -- the woman resumes her destiny of suffering a likely terrible fate in the dark basement, but at least we'll be able to see her clearly as she does.