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Tide TV Spot, 'Cold Callers: Gordon Ramsay' Featuring Ice-T, Steve Austin, Matt Ryan

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While making "cold calls" to promote Tide's cold water laundry detergents, Rapper Ice-T, pro wrestler "Stone Cold" Steve Austin and Atlanta Falcons quarterback Matt "Matty Ice" Ryan reach out to famously grouchy chef Gordan Ramsay during a busy moment in the kitchen. Matty Ice makes the first pitch: "NFL Teams are turning to cold with Tide, will you?" Ramsay's curt response, "That will never work!" may have been directed at a disappointing dish in front of him, but Matty takes it personally. "If It works on NFL jerseys, it'll work for you." The double conversation continues as Ice-T makes the point that by switching from hot to cold laundry, Ramsay could save up to $150 a year. Glad the call is finally over when Ramsay gives in and gruffly pledges to "turn to cold," Steve Austin says that the chef needs to "chill out."

Published
October 11, 2021
Advertiser
Tide
Advertiser Profiles
Facebook, Twitter, YouTube
Products
Tide Power Pods Free Hygienic Clean 10X Heavy Duty
Tagline
“Turn to Cold With Tide”
Songs - Add
None have been identified for this spot
Mood
Funny
Actors - Add
Gordon Ramsay ... TV Personality, Ice-T ... Musician, Matt Ryan ... Athlete, Steve Austin ... Actor/Actress
Agency
Saatchi & Saatchi ... Media Agency

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