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Tide TV Spot, 'Cold Callers: Gordon Ramsay' Featuring Ice-T, Steve Austin, Matt Ryan

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While making "cold calls" to promote Tide's cold water laundry detergents, Rapper Ice-T, pro wrestler "Stone Cold" Steve Austin and Atlanta Falcons quarterback Matt "Matty Ice" Ryan reach out to famously grouchy chef Gordan Ramsay during a busy moment in the kitchen. Matty Ice makes the first pitch: "NFL Teams are turning to cold with Tide, will you?" Ramsay's curt response, "That will never work!" may have been directed at a disappointing dish in front of him, but Matty takes it personally. "If It works on NFL jerseys, it'll work for you." The double conversation continues as Ice-T makes the point that by switching from hot to cold laundry, Ramsay could save up to $150 a year. Glad the call is finally over when Ramsay gives in and gruffly pledges to "turn to cold," Steve Austin says that the chef needs to "chill out."

October 11, 2021
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Tide Power Pods Free Hygienic Clean 10X Heavy Duty
“Turn to Cold With Tide”
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Gordon Ramsay ... TV Personality, Ice-T ... Musician, Matt Ryan ... Athlete, Steve Austin ... Actor/Actress
Saatchi & Saatchi ... Media Agency

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