Rickie Fowler rolls up to a country club sporting a popular orange TaylorMade shirt and struts his way to the green. The heads of many other golfers turn to watch him go, eager to see what his Dick's Sporting Goods bag contains. When he whips out a box of TaylorMade TP5 Pix golf balls, all eyes are on him and one man mutters "that's different" as Rickie starts putting with confidence and ease.

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Rickie Fowler ... Athlete, Chris Mimikos ... Golfer with beard, Kyle Fowler ... Golfer without beard
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Carat USA (Agency), Innocean USA (Media Agency)

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