There's a certain way to do things Chicago-style. With hot dogs, it's on a poppy seed bun with mustard and onions. With sports, it's with extra heart and hustle. Make it a combo with Jordan, Pippen and six championships that inspire a bunch of ring chasers. Chicago is hard-nosed, defensive-minded and never sugarcoated. It's homegrown with a sense of purpose and extra tough. It's people like McKinley Nelson creating Project sWish. With Chicago, there's a bit of local flavor but hold the talking and add a whole lot of action. Chicagoans come from the Northside, Southside, Eastside and Westside. Chicagoans come from all sides and run you over like a Mack Truck. Nike says hold the excuses (and the ketchup, obviously) because this is sport -- Chicago-style.

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Tagline
“Sport Changes Everything”
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Wieden+Kennedy (Agency), Wieden+Kennedy (Creative Agency), R/GA (Digital Agency), Wieden+Kennedy (Media Agency)

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