Deloitte TV Commercial, 'Lemons'
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Do you know that saying that begins with "when life gives you lemons..."? Well, it turns out that one lemon has a bone to pick with this phrase because lemons are good for more than just making lemonade. In fact, lemons are used in industries like pharmaceutical, automotive and beauty. The point of this contention is that if you look at something innocuous a bit closer, you may find that there is much more opportunity than you thought. This message stems from Deloitte, but, unfortunately, may not be applicable to all fruits.
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- Capstrat ... Agency