A man bursts in to his friend's apartment to find him laying on the couch in front of the TV in a daze. The man insists that this is not the end for him and makes his disoriented friend smell Old Spice deodorant in an attempt to revive him. He then picks up his buddy, braves an exploding microwave and crashes through a top story window, exclaiming that "the guys are waiting" and there are sports to watch. Old Spice says to never let a friend lose his Swagger.

Advertiser
Advertiser Profiles
Tagline
“Never Let a Friend Lose His Swagger”
Songs - Add
None have been identified for this spot
Mood
Funny
Actors - Add
None have been identified for this spot
Production
Lindsay Reed ... Producer
Agency
Wieden + Kennedy Portland (Creative Agency), Biscuit Filmworks (Production Company)

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