In a darkened room, a dejected man sits at a drafting table as news reporters describe the scandal facing Volkswagen post emissions controversy. Simon & Garfunkel's "The Sound of Silence" begins as the man sets his pencil to paper. Flashes of his process play like a slideshow as he develops his sketch, erases it, draws it anew and presents it to an audience. His lamp glows during late nights and the screens glow with his completed design moving into production. Machines whir to build his dream. In the wake of the darkness, Volkswagen introduces the next era of electric driving and it's ID. BUZZ.

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Johannes Leonardo (Creative Agency)

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