A woman scrolls through the Amazon App as she waits for the subway. She stops scrolling when she sees a red dress, looking up from her phone and across the station. On the other side of the tracks, she sees a vision of herself wearing the garment, moving with confidence as the wind blows through her hair and doves fly around her. Captivated by the idea of herself in the dress, she adds it to her cart. Amazon Prime Wardrobe says it offers thousand of brands for people to fall in love with.