As people pass by the Volkswagen Arteon on the street, they can't help but stare at the model. While "Always See Your Face" by Love plays in the background, these people look down in awe whether they are drivers, back-seat passengers, police officers on horseback or workers in office buildings. Volkswagen encourages them all to go ahead and look down on it.

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Heidi Telstad ... Police officer riding horse
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DDB (Agency), Johannes Leonardo (Creative Agency), PHD USA (Media Agency)

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