Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Recently Aired On
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About American Family Insurance TV Commercial, 'Small Business, Big Dreams' Featuring Derek Jeter

Ella makes and sells bracelets called Ella Bella Beads and donates the money from each sale to help hungry children. American Family Insurance believes every dream, big or small, deserves a champion. That’s why the insurance provider sent Derek Jeter to help six-year-old Ella in her efforts to end hunger in her community.

Advertiser Profiles
Tagline
“Insure Carefully, Dream Fearlessly.”
Songs - Add
Mood
Emotional
Actors - Add
Derek Jeter ... Athlete, Ella Grace Helton ... Young girl
Agency
MindShare (Agency), BBDO (Creative Agency)

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