Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Blue Buffalo TV Commercial, 'Comparison: Boo Bars'

Two dog owners compare the food they feed their dogs. One owner uses Purina while the other uses Blue Buffalo and as they begin reading off the ingredients, the Purina user starts to think that Blue Buffalo might be better, which includes ingredients like deboned chicken and oatmeal. The company says nine out of ten owners prefer Blue Buffalo's ingredients, and for a limited time, it is offering Boo Bars biscuits.

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Tagline
“Love Them Like Family. Feed Them Like Family.”
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