Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Walmart Back to School TV Commercial, 'Big Day Back' Song by Fitz & The Tantrums

A mom buys her kid a pair of Walmart sneakers with a quick click on the app when she hears an ominous "THUD" from outside her window. She looks out to see her larger-than-life kid stomping through the neighborhood in his new sneakers. Another giant kid grinds her skateboard on a highway overpass with her packed backpack, and a third stops to admire her new mermaid binder pouch in the reflection of a high-rise, smiling at a man working inside. The friends converge on a football field and a fourth kid spikes a giant football with the hand not holding his Yoobi spiral notebooks, causing a minor earthquake and scaring a teacher. Walmart says it has all the back-to-school supplies your kids need to go back big.


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