As professional freeskier Elyse Saugstad drives her Chevrolet Silverado into the snowy mountains, she remembers the time she and three other women were caught in an avalanche. She says the avalanche gained power quickly and left her the only survivor. Elyse believes it's important for women to have a voice when making important decisions while skiing, which is why she partnered with Jackie Paaso to create SAFE AS. The organization gives women avalanche training in a completely comfortable environment, so they can go on to ski another day.

Advertiser
Advertiser Profiles
Tagline
“Find New Roads”
Songs - Add
None have been identified for this spot
Mood
Emotional
Actors - Add
Elyse Saugstad ... Athlete, Jackie Paaso ... Athlete
Agency
McCann Erickson (Agency), Commonwealth//McCann (Creative Agency), Carat (Media Agency)

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