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Chevrolet Silverado TV Commercial, 'Avalanche' Featuring Elyse Saugstad, Jackie Paaso [T1]

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As professional freeskier Elyse Saugstad drives her Chevrolet Silverado into the snowy mountains, she remembers the time she and three other women were caught in an avalanche. She says the avalanche gained power quickly and left her the only survivor. Elyse believes it's important for women to have a voice when making important decisions while skiing, which is why she partnered with Jackie Paaso to create SAFE AS. The organization gives women avalanche training in a completely comfortable environment, so they can go on to ski another day.

Advertiser
Chevrolet
Advertiser Profiles
Facebook, Twitter, YouTube, Pinterest
Products
Chevrolet Silverado 1500
Tagline
“Find New Roads”
Songs - Add
None have been identified for this spot
Mood
Emotional
Actors - Add
Elyse Saugstad ... Athlete, Jackie Paaso ... Athlete
Agency
McCann Worldgroup ... Agency, Commonwealth//McCann ... Creative Agency, Carat ... Media Agency
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