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Media Measurement
Data is based on life of ad, unless indicated otherwise

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Attention & Performance Analytics
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Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About U.S. Department of Defense TV Commercial, 'Calling: Raid'

When a group of soldiers breaches a house and begin to search it, one its member's mothers appears, wondering if he really wants to go through with it. The soldier affirms her that this is exactly what he wants before the scene shifts back to his house, where he asks his mother her thoughts. The U.S. Department of Defense says that its enlistees' success tomorrow begins with their support today.

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Agency
Mullen (Agency)

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