When Velveeta and a cheese from the "other guys" are compared side-by-side in a broccoli-slathering competition, the difference between the two is clear: Velveeta pours thick and creamy while the other cheese clumps and becomes an oily mess. Velveeta then compares itself to a successful mascot who causes a crowd to erupt into cheers while other mascots may only gain a smattering of applause.

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Tagline
“Nothing Melts Like Velveeta”
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Active
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Agency
Draftfcb (Agency), Crispin Porter & Bogusky (Creative Agency)
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