Media Measurement
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Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise
Attention Score
Engagement Rating
Media Measurement
Data is based on life of ad, unless indicated otherwise
Est. Spend
TV Impressions
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Local
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Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise
Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement
About Charles Schwab TV Commercial, 'The Brokerbreaker'
During a round of golf, Carl the broker and his caddie approach a hole dubbed "The Brokerbreaker." Why give it a name like that? Because looming over the course is a giant billboard advertising Charles Schwab's $4.95 online equity trades and satisfaction guarantee. The fact that his own brokerage doesn't offer these distracts and upsets Carl to the point where he can't focus and ends up hitting his balls right into the bushes, scaring away flocks of birds.
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Salvator Xuereb ... Carl the broker
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Universal McCann (Media Agency)
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