Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Charles Schwab TV Commercial, 'The Brokerbreaker'

During a round of golf, Carl the broker and his caddie approach a hole dubbed "The Brokerbreaker." Why give it a name like that? Because looming over the course is a giant billboard advertising Charles Schwab's $4.95 online equity trades and satisfaction guarantee. The fact that his own brokerage doesn't offer these distracts and upsets Carl to the point where he can't focus and ends up hitting his balls right into the bushes, scaring away flocks of birds.

Advertiser
Advertiser Profiles
Songs - Add
Mood
Funny
Actors - Add
Salvator Xuereb ... Carl the broker
Agency
Universal McCann (Media Agency)

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