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Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise
Attention Score
Engagement Rating
Media Measurement
Data is based on life of ad, unless indicated otherwise
Est. Spend
TV Impressions
National
Local
VOD/OTT
Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise
Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement
About Charles Schwab TV Commercial, 'Not Again'
Just when Carl starts celebrating that the Charles Schwab billboard outside his office is being taken down, his coworker Ron points out that a new one is already going up. The banner advertises that Schwab is offering index investing for less than Fidelity and Vanguard, as well as no minimums. The phones begin ringing off the hook, likely, as Ron points out, in response to the Schwab news.
Advertiser
Tagline
“Own Your Tomorrow”
Songs
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Mood
Active
Actors
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Ray Stoney ... Ron (man in grey suit), Salvator Xuereb ... The boss
Agency
Universal McCann (Media Agency)
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