Media Measurement
Data is based on life of ad, unless indicated otherwise
National Airings
Est. Spend
Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise
Attention Score
Engagement Rating
Media Measurement
Data is based on life of ad, unless indicated otherwise
National Airings
First Airing
Last Airing
Creatives
Recently Aired On
Est. Spend
TV Impressions
National
Local
VOD/OTT
Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise
Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement
About The General TV Commercial, 'Sunscreen' Featuring Shaquille O'Neal
Shaquille O'Neal tries to grab a tube of sunscreen at the same time as another man. They compare what coverage should look like and feel like as they continue to add sunscreen to their faces and bodies. Shaquille warns the man that if he lets his insurance lapse then he won't be covered anymore although he is covered in sunblock. The General says you can get car insurance coverage even if you've had tickets or accidents.
Advertiser
Products
Tagline
“For a Great Low Rate You Can Get Online Go to the General & Save Some Time”
Songs
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Phone
800-GENERAL
Ad URL
Mood
Funny
Actors
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Shaquille O'Neal ... Athlete, Shaun MacLean ... Shaq’s friend
Characters
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