Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Blue Buffalo TV Commercial, 'BLUE vs. Cat Chow: Kitty Cravings'

Blue Buffalo puts its Adult Indoor Health cat food to the test against the competition: Purina Cat Chow Indoor Formula. The pet food brand asks two cat owners to take turns reading the ingredients on their bags of food. Although the Purina user is surprised to discover corn meal and by-products in her cat food, the Blue Buffalo user finds out her food contains real meat. The difference is enough to make the Purina-fed cat hop the screen to get to Blue Buffalo. The pet food brand also claims its Kitty Cravings are treats you'll feel good about giving.


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