Coca-Cola Consolidated says there's no true way to express gratitude to those who have served but stresses the importance of trying. The company, along with Harris Teeter, USO and Denny Hamlin, decided to celebrate service members by collecting messages of appreciation and place them in bottles for them to read. The members were invited to a special lunch at the Coca-Cola 600, where Robert Irvine prepared the food and thanked for their service.

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