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Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
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Creatives
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TV Impressions
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Local
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Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

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Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Toyota TV Commercial, 'Daytona 500' Song By Young Rising Sons

Traditions and good luck charms are part of every sporting season, and Toyota wants to pump everyone up for the beginning of the 2016 NASCAR season. A Denny Hamlin fan puts on his lucky hoodie and a woman gives a knowing smile as she puts a bowl of candy in front of a group of men enraptured by the race they're watching. As a play on Toyota's "Let's Go Places" tagline, they say "Let's Go" to game changers, good luck, traditions, comebacks, victory laps and the extra mile as "King of the World" by Young Rising Sons plays and race fans cheer.

Advertiser
Advertiser Profiles
Tagline
“Let's Go Places”
Mood
Active
Scene Location
Daytona International Speedway, Daytona Beach, FL
Agency
Saatchi & Saatchi (Agency), iCrossing (Creative Agency), iCrossing (Digital Agency)

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