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Clif Kid ZBar TV Commercial, 'Imagination Needs Fuel: Box'

When a dad finds his daughter sitting in a box in the garage, he tries to broaden her imagination by pretending it's a spaceship. Even after the young girl informs her father that boxes can't fly and that she's actually blasting off to a company's shipping and receiving department in Ohio instead of Mars, that doesn't stop him from continuing the facade in a desperate attempt to make his child have fun. Clif insists that imagination needs fuel as a group of young hands point to a box of Clif Kid ZBars.

Clif Bar
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Clif Bar Clif Kid Zbar Organic Chocolate Chip
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CALLEN ... Creative Agency
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