Every year, tons of plastic ends up in the world's oceans. The CEO and Founder of TerraCycle says this a problem we all need to deal with. Procter & Gamble wanted to find a way to turn the waste into something useful so it paired with TerraCycle to turn plastic into Head & Shoulder's shampoo bottles. Since then it has expanded to create more bottles made of recycled plastic to try and clean up the oceans.

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Wieden+Kennedy (Agency), Grey Healthcare Group, Inc. (Creative Agency), Omnicom Media Group (Media Agency)

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