Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Recently Aired On
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About TRESemmé Keratin Smooth TV Commercial, 'Work It'

According to TRESemmé, smooth doesn't have to be straight. Two women go about their day confidently with hair that bounces and moves as they walk on the street and in the subway. One of the women checks her reflection in the window of a jewelry store and then turns around, wearing a self-assured expression. TRESemmé claims that its Keratin Smooth collection, which is infused with marula oil, puts in the work so that you can work it.

Advertiser
Advertiser Profiles
Tagline
“Work It”
Songs - Add
Mood
Active
Actors - Add
None have been identified for this spot
Agency
Campbell Ewald (Creative Agency), MindShare (Media Agency)

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