According to TRESemmé, smooth doesn't have to be straight. Two women go about their day confidently with hair that bounces and moves as they walk on the street and in the subway. One of the women checks her reflection in the window of a jewelry store and then turns around, wearing a self-assured expression. TRESemmé claims that its Keratin Smooth collection, which is infused with marula oil, puts in the work so that you can work it.

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Tagline
“Work It”
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None have been identified for this spot
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Active
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Agency
Campbell Ewald (Creative Agency), MindShare (Media Agency)

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