Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Huggies Special Delivery TV Commercial, 'Perfectly Calm'

While cradling her sleeping baby, a mother struggles to reach her phone when it rings without getting up from her chair or setting down her child. To her relief, though, she manages to shut it off with her toe and keep them both relaxing calmly. Huggies says that the way you care for your baby is absolutely perfect — which inspired its "perfect" Special Delivery diaper, which is said to be the softest with trusted protection.

Advertiser
Advertiser Profiles
Tagline
“Hugg On.”
Songs - Add
Mood
Active
Actors - Add
None have been identified for this spot
Agency
Ogilvy & Mather Worldwide - New York (Creative Agency), Ogilvy & Mather Worldwide - New York (Digital Agency)

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