While cradling her sleeping baby, a mother struggles to reach her phone when it rings without getting up from her chair or setting down her child. To her relief, though, she manages to shut it off with her toe and keep them both relaxing calmly. Huggies says that the way you care for your baby is absolutely perfect — which inspired its "perfect" Special Delivery diaper, which is said to be the softest with trusted protection.

Advertiser
Advertiser Profiles
Tagline
“Hugg On.”
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Active
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Agency
Ogilvy & Mather Worldwide - New York (Creative Agency), Ogilvy & Mather Worldwide - New York (Digital Agency), Mindshare (Media Agency)

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