When a kid opens up a box of Froot Loops 's cereal, he sees a Spider-Man figure and turns him into the wall-crawler. After he's called a nerd by his brother, he shoots webs from his wrist and sticks his brother to the wall. For a limited time, specially marked boxes of Kellogg's cereal will contain Spider-Man figures that unlock the Suit Up with Spider-Man augmented reality app. "Spider-Man: Far From Home," rated PG-13, hits theaters July 2.

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Leo Burnett (Agency), Leo Burnett USA (Creative Agency), Starcom Worldwide (Media Agency)

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