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The Aspen Institute TV Commercial, 'Don't Retire Kid'

A young boy walks into a room filled with reporters, ready to deliver an announcement. The boy emotionally states he has decided to retire from playing sports. He laments that the pressure has become too much for him and he isn't having fun anymore. The Aspen Institute says that 62 percent of kids have given up on sports and looks to change that with its Project Play initiative.

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The Aspen Institute
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