Tide believes that wearing a red dress on the first day of a new job is a bold move. The detergent manufacturer says wearing the same dress the next day is a bolder move. In order to fight fading clothes, Tide suggests using its Studio detergent.

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None have been identified for this spot
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Active
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Konstantina Mantelos ... Woman in red dress, Helen Laser ... Voice Over)
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Saatchi & Saatchi (Agency), Saatchi & Saatchi (Creative Agency), Publicis (Media Agency)

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