About King's Hawaiian TV Commercial, 'A Happier Place'

King's Hawaiian believes that the world would be a happier place if we slowed down and grilled more often. To emphasize this point, the baking company put a grill and grill master on a construction lift to tease dwellers in a sky-reaching apartment building. The residents look on with fascination as the man passes by their windows and eventually all make their way up to the roof for an impromptu grill night.

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