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Industry Share of Voice - past 2 weeks
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About Mecum Auctions TV Commercial, 'Dad'

A father sits down to read a message from his son, but glances at photos from his time in the military, his son's graduation and standing next to his dream car. His son has a lot to say about his father's dedication to his job as well as his family and makes sure to show his appreciation of the fact that his father sacrificed anything necessary to ensure that his children had the best life possible -- even if that meant forfeiting his yellow Mustang. To repay his father for those sacrifices, the man's son shows up with the same car model he purchased through Mecum Auctions.

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