IKEA believes that the perfect college student deserves the perfect room at the perfect price to feel at home. As that student tidies up her dorm room, the parent narrating sees a boy coming over and says that letting go can be hard but doesn't have to be pricey.

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Tagline
“Make the Dream Yours”
Mood
Active
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None have been identified for this spot
Agency
McCann Erickson New York (Creative Agency)

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