From the moment he wakes up everyday, a man has to deal with "the look" — from unfriendly parents rolling up their car window as he and his son walk past, to co-workers refusing to hold the elevator, to suspicious store managers hovering too close... that is, until he dons his judge's robes and enters the courtroom, where suddenly people look at him differently. Proctor & Gamble urges the public to talk about the look so that they can see beyond it in their Talk About Bias campaign.

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Emotional
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Production
Anthony Mandler ... Director
Agency
Wieden+Kennedy (Agency), Grey Healthcare Group, Inc. (Creative Agency), Omnicom Media Group (Media Agency)

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