The Genius of Play TV Spot, 'Prescription for Play'

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Each time Luke tries to play, his parents stop him. Instead, they ask him to hurry to the car, finish his homework and take off his superhero costume. When mom takes the unhappy boy to a doctor, the woman says he's perfectly healthy but needs a prescription to play. Soon, the boy is playing basketball with a friend, racing toy cars with Dad and dressing up like Super Dude with Mom. The Toy Foundation says toys are not just for fun, they are also critical for raising happy and healthy children.

July 18, 2019
The Genius of Play
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