Olay wanted to know if skincare products around the world were better than its Regenerist Micro-Sculpting Cream, so it set out to find luxury creams from other countries. Japan, Korea and even France's best moisturizers were unable to live up to Olay's standard of hydration -- and that's just three of the 131 products Olay challenged. Perhaps this is why Olay believes you can "face" anything when using its products.

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Advertiser Profiles
Tagline
“Face Anything”
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Active
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Saatchi & Saatchi (Agency), Saatchi & Saatchi (Creative Agency), Publicis (Media Agency)

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