Media Measurement
Data is based on life of ad, unless indicated otherwise

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Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Recently Aired On
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Amazon Web Services TV Commercial, 'Russell Wilson Has Precision: Insanity'

This 55-yard bomb thrown by Seattle Seahawks quarterback Russell Wilson is insanity and Amazon Web Services has the data to prove it. With a five-step drop and ample protection in the pocket, Wilson launches a football to his teammate wide receiver Tyler Lockett who only has less than one meter of seperation from Kansas City Chiefs defensive back Charvarius Ward. Amazon Web Services gives Lockett a 29.2 percent catch probability before the Seahawks wideout comes down with the ball. How does Russell defy the data? The same way he loads his dishwasher—with precision.

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