Of all sports coverage in the United States, only four percent includes female athletes. Billie Jean King, SheIS and the US Open are issuing a call to action to show the world that the powerful women in sports are absolutely worth watching. Participants can tag photos and videos on their social media to showcase the female athletes they admire. King encourages viewers to start with the US Open, which has always been a pioneer for gender equality and the empowerment of incredible women.

Advertiser Profiles
Tagline
“Built for Equality, Built for Glory”
Songs - Add
None have been identified for this spot
Mood
Active

More US Open (Tennis) Commercials
Related Commercials

Unlock These Metrics

Free 10 days of access on all ads

Media Measurement

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice
Spend
Impressions
Engagement
Back to top