Media Measurement
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National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
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Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About US Open TV Commercial, 'Women Worth Watching: Who Inspires You?' Feat. Billie Jean King

Of all sports coverage in the United States, only four percent includes female athletes. Billie Jean King, SheIS and the US Open are issuing a call to action to show the world that the powerful women in sports are absolutely worth watching. Participants can tag photos and videos on their social media to showcase the female athletes they admire. King encourages viewers to start with the US Open, which has always been a pioneer for gender equality and the empowerment of incredible women.


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